Since 1935, Nassar Family started its Gold Retailing Business with a small Gold Retail Shop in the Red Sea Coastal City of Suez in Egypt. In 1960s, Nasser Family moved its Gold Retailing Business to Cairo City, with its First Gold Trading Shop in Cairo ‘’Souq Al-Saghaa”, Egypt’s main Gold Market place.

Over the years, Nassar Family built the reputation of selling stylish and top quality of Gold products with a guaranteed return policy that secures trust and confidence among its customers. In 1980s, Nassar Family opened First Egypt’s Gold Factory in “Souq Al-Saghaa” where most of the production places were simple Gold Workshops. In Late 1990s, Nassar Family founded Egypt’s First Vocational Training Center; “The Standard Training Center for Gold and Jewelry Formulation” (STCGJF) certified by the Ministry of Labor. Graduates of this Training Center are highly demanded for employment in Egypt and the Middle East.

In 2001, Nassar Family established Egypt’s First Fully Integrated Gold and Diamond Factory adhering to the latest Global Standard and technology in Gold and Jewelry Production. The Output of this Leading Gold Factory was sold through Nassar Family newly established Gold Trading Company; “Egypt Gold”. Today, “Egypt Gold” is the Leading Gold Trading Company in Egypt.

In 2003, Nassar Family added its Jewelry Retailing Outlets; “IRAM”. Today, IRAM Jewelry has three palaces located in Cairo, Alexandria, and Mansoura.
In 2007, Nassar Family ventured its “Bullion Trading Company” (BTC); with branches in Dubai. BTC is specialized in Gold Investment and pure gold on-line trading on behalf of gold investors in Egypt and the Region.
The latest developments of Nassar Family is the establishment Egypt and the Region’s first Gold Refinery located in Obour City East of Cairo.